Company
Audiomack
Audiomack, as described on the show by Gineyda Cornelio and David Ponte.
Episodes (2)
Audiomack's Gineyda Cornelio, Director of Marketing and Latin Strategy, on Latin music's 19% listener growth, curator discovery, and independent artists' rise.
David Ponte, co-founder and CMO of Audiomack, on building an artist-first platform with 33 and a half million users through discovery and direct fan tools.
Questions these episodes answer
How much has Latin music grown on streaming platforms recently?
Cornelio says Audiomack alone has seen a 19 percent increase in Latin consumers over the past couple of years. She credits part of that growth to crossover stars like Bad Bunny, whose global reach and viral moments are pulling in listeners who had never engaged with Latin music before.
Why does Latin music connect with listeners who don't understand Spanish?
Cornelio says the instrumentation itself carries emotional meaning independent of the lyrics, so a listener can tell whether a song is sad, happy, or made for dancing just from the sound. That physical, catchy quality is what draws in people who cannot follow the words at all.
How does Audiomack decide which new Latin artists to support?
Cornelio says Audiomack's curators, herself included, keep an A&R-style role alive by actively researching and listening rather than relying purely on algorithms. The goal is to be the first platform to champion an artist before they break out, then support their trajectory as they grow.
Why did musica mexicana artists become known for staying independent?
Cornelio explains that many musica mexicana artists broke out during the pandemic while still unsigned, and survived on royalty income rather than touring revenue. Signed artists who depended more on live shows struggled when touring stopped, which reinforced independence as a viable path for the genre's new stars.
What does the Latin music industry still lack compared to more established markets?
Cornelio says many talented Latin artists still lack business and industry education that artists in more established markets, like the American scene, already take for granted. She sees this gap as a major opportunity and spends time personally advising artists on the business side of their careers.
How is Audiomack different from Spotify and Apple Music?
Audiomack focuses on discovery and new artists while larger platforms optimize for mass listening. It pairs human curation from regional curators with practical utility, including offline listening on the ad-supported free tier, making music more accessible to listeners who cannot or do not want to pay.
From: From Artist-First to 30 Million Users: Audiomack’s Rise
What made Audiomack grow in Africa?
After Audiomack released mobile apps in 2015, it began to grow very fast in West Africa, especially Nigeria and Ghana. The young music-loving population made the region a strong fit, and artists could upload music for free and still earn through Audiomack.
From: From Artist-First to 30 Million Users: Audiomack’s Rise
How do artists earn money on Audiomack?
Audiomack pays artists directly through its monetization program. Hundreds of thousands of artists receive payments, and creators can use their balance for sponsored songs or withdraw the money. Outside payments through Stripe and Flutterwave are now supported as well.
From: From Artist-First to 30 Million Users: Audiomack’s Rise
What is Sponsored Songs on Audiomack?
Sponsored Songs lets artists pay to reach a targeted audience on Audiomack. Their song plays in the queue after a listener finishes, which generates real organic views, favorites, playlist adds, and shares instead of fake plays from streaming farms.
From: From Artist-First to 30 Million Users: Audiomack’s Rise
What is AudioMod?
AudioMod lets listeners speed up, slow down, muffle, or customize any song on the platform. The feature follows the trend of sped-up songs on social media, and Audiomack says artists and copyright holders are paid, often more than standard streams.
From: From Artist-First to 30 Million Users: Audiomack’s Rise