Guest
David Ponte
David Ponte is co-founder and Chief Marketing Officer at Audiomack, as introduced on the show.
Episodes (1)
David Ponte, co-founder and CMO of Audiomack, on building an artist-first platform with 33 and a half million users through discovery and direct fan tools.
Questions these episodes answer
How is Audiomack different from Spotify and Apple Music?
Audiomack focuses on discovery and new artists while larger platforms optimize for mass listening. It pairs human curation from regional curators with practical utility, including offline listening on the ad-supported free tier, making music more accessible to listeners who cannot or do not want to pay.
From: From Artist-First to 30 Million Users: Audiomack’s Rise
What made Audiomack grow in Africa?
After Audiomack released mobile apps in 2015, it began to grow very fast in West Africa, especially Nigeria and Ghana. The young music-loving population made the region a strong fit, and artists could upload music for free and still earn through Audiomack.
From: From Artist-First to 30 Million Users: Audiomack’s Rise
How do artists earn money on Audiomack?
Audiomack pays artists directly through its monetization program. Hundreds of thousands of artists receive payments, and creators can use their balance for sponsored songs or withdraw the money. Outside payments through Stripe and Flutterwave are now supported as well.
From: From Artist-First to 30 Million Users: Audiomack’s Rise
What is Sponsored Songs on Audiomack?
Sponsored Songs lets artists pay to reach a targeted audience on Audiomack. Their song plays in the queue after a listener finishes, which generates real organic views, favorites, playlist adds, and shares instead of fake plays from streaming farms.
From: From Artist-First to 30 Million Users: Audiomack’s Rise
What is AudioMod?
AudioMod lets listeners speed up, slow down, muffle, or customize any song on the platform. The feature follows the trend of sped-up songs on social media, and Audiomack says artists and copyright holders are paid, often more than standard streams.
From: From Artist-First to 30 Million Users: Audiomack’s Rise