Guest
Jakob Wredstrøm
Jakob Wredstrøm is CEO at Capella Entertainment, as introduced on the show.
Episodes (1)
Jakob Wredstrøm, CEO of Capella, explains why he built the company around his own weaknesses and why public ambition kept him accountable in Stavanger.
Questions these episodes answer
Why did Wredstrøm hold 25 video calls before moving to Stavanger?
Wredstrøm wanted to map the local music scene before arriving in a city where he knew no one. Starting from a handful of introductions, he had 25 short calls with local industry people so he already understood who was who by the time he moved and could gather them for his three-year plan.
What went wrong when Capella let anyone help build the company?
In the early days Capella welcomed anyone who wanted to get involved, and several of those people turned out to be wrong for the company. Wredstrøm says five to seven people along the way did real damage to the brand, and the company likely did some damage back to them as well.
Why does Wredstrøm hire people who are the opposite of him?
He has learned that the best leaders around him are people with opposite qualities to his own, since he gets bored once work becomes routine and needs others to run the steady, structured parts of the business while he stays focused on new ideas and the future.
How does Wredstrøm handle public doubt about his ambitions?
He says doubt from others fuels him not as praise or criticism but as a signal of where people currently think he stands, which he then uses to decide what he needs to do next to shift that perception, rather than basing his self-worth on their opinions.