Guest
Björn Lindvall
Björn Lindvall is CEO and Co-founder at Music Infra, as introduced on the show.
Episodes (1)
Björn Lindvall, CEO and co-founder of Music Infra, explains why outdated file formats and a disjointed supply chain leave rights holders underpaid.
Questions these episodes answer
What problem is Music Infra trying to solve in the music industry?
Music Infra is trying to fix how creators and rights holders across publishing, labels, CMOs, PROs, writers and artists get paid correctly and on time. Lindvall says the industry's supply chain was built to meet demand as it arose rather than on modern foundations, leaving it disjointed and highly inefficient at moving money and data between parties.
How high are transaction costs in the music royalty supply chain?
Lindvall says transaction costs for moving royalties through the supply chain rarely fall below 20% domestically and are higher for international payments, largely from data loss in old file formats and fees charged at each handoff. He contrasts this with payment card networks, which move money globally for a small fraction of that cost.
Why did Music Infra partner with Tuned Global?
Tuned Global supplies the list of recordings cleared under a platform's label agreements, which Music Infra matches against publishing data to build a full list of songs a client like Reactional Music can legally use. Music Infra then takes consumption data back from the platform and pays rights holders through a deal engine.
How has Music Infra raised funding as a deep infrastructure company?
Music Infra raised its first round in November 2023, which funded early hires and database building, backed in part by Rain Capital. It raised a second round in August 2025 led by Middle Game Ventures, a London-based fintech investor that understood a supply chain this complex takes time to fix, much like regulated finance.
What advice does Björn Lindvall give music tech founders about building infrastructure?
Lindvall tells founders to think about what actually delights their customers and spend their limited time and money building that, rather than reinventing infrastructure like publishing data ingestion that already exists to rent. He points to companies like Music Infra as proof that renting foundational infrastructure frees founders to focus on the product experience.