Company
EVEN
EVEN, as described on the show by Mag Rodriguez.
Episodes (1)
Mag Rodriguez, founder and CEO of EVEN, explains how the platform lets artists sell music directly to fans before release, using pay-what-you-want pricing.
Questions these episodes answer
How does EVEN help artists sell music before it hits streaming?
Artists upload a release to EVEN, set pay-what-you-want pricing, and share a link with fans before the song goes anywhere else. Fans enter their contact details, pay what they choose, and get instant access along with a community chat tied to that release, all before the music appears on any streaming platform.
Why does EVEN use pay-what-you-want and regional pricing?
EVEN lets artists set a suggested minimum price while fans can pay more if they want, and regional pricing adjusts that price to local currencies so fans in markets like the Global South can actually afford it. Rodriguez says this opens real transactions in places artists may never be able to tour.
Why does Mag Rodriguez say he's the least qualified person at his own company?
Rodriguez never finished college and barely graduated high school, while most of his staff hold bachelor's, master's or even doctoral degrees. He says his real qualification is knowing how to ask for help constantly and being relentless about it, rather than any formal credential or business background.
Why has Mag Rodriguez turned down offers to sell EVEN?
Rodriguez has received acquisition offers but believes his team is the right one to keep building the company's vision rather than becoming a small part of a bigger company's existing systems and habits. He says it is all or nothing at this stage, since the team still believes there is far more potential to reach.