Guest
Tommy Stalknecht
Tommy Stalknecht is Founder and CEO at Single Music, as introduced on the show.
Episodes (1)
Tommy Stalknecht, founder and CEO of Single Music, discusses Shopify chart reporting, digital content, and fan communities for first-party data.
Questions these episodes answer
Why do artists need Shopify chart reporting?
Single Music reports digital and physical sales from artist storefronts to chart partners like Luminate and Billboard. Without this, millions of units would not count toward the charts, which teams use for budgets and tour slots; the same sales data helps people value catalogs.
From: Building the Infrastructure Behind Modern Artist Commerce
How did Single Music start?
Tommy Stalknecht worked at a digital agency overseeing roughly 500 artist websites. He heard SoundScan reporting struggles after moving stores to Shopify, created a splash page, and received inbound interest from major labels. He launched Single with co-founder Taylor O'Connor in January 2018.
From: Building the Infrastructure Behind Modern Artist Commerce
What is the superfan economy really?
Stalknecht says the superfan label is just the music business applying the 80/20 rule, where 20 percent of fans drive 80 percent of revenue. He warns against treating fans only as wallets because many cannot afford expensive items but are still valuable.
From: Building the Infrastructure Behind Modern Artist Commerce
How can artists collect first-party data?
Artists should drive fans from social platforms like Instagram to owned storefronts, where they can require an email address before streaming content. Single embeds communities and content in Shopify so teams can see where fans live and make better touring decisions.
From: Building the Infrastructure Behind Modern Artist Commerce