Guest
Priyanka Khimani
Priyanka Khimani is Entertainment Lawyer and Founder at Khimani & Associates, as introduced on the show.
Episodes (1)
Entertainment lawyer Priyanka Khimani of Khimani & Associates explains India's independent music ecosystem, copyright legacy and market entry for founders.
Questions these episodes answer
Why is India's music market bigger than Bollywood?
Priyanka Khimani says India is not one film industry; it has multiple film industries such as Punjabi and southern language markets, and a large non-film independent music ecosystem has developed alongside them.
From: Decoding India's Music Market: From Copyright to Creativity
How does India's copyright history affect music creators?
Because much film music was works made for hire, record labels control both master and publishing rights for older catalogs. Creators therefore ask for larger upfront fees and depend on touring, brand work and endorsements for income.
From: Decoding India's Music Market: From Copyright to Creativity
What should foreign companies know before entering India?
Khimani advises finding one or more reliable contacts on the ground, doing homework on competitors, and budgeting realistically. India is a vast country, so companies need a small local team instead of one India lead.
From: Decoding India's Music Market: From Copyright to Creativity
Where are the biggest opportunities in India's music industry?
She points to hyper-regional dialects, the live business including venues and ticketing, collaboration between Indian and foreign management companies, and publishing. Publishing is the easiest low hanging opportunity but requires long term patience.
From: Decoding India's Music Market: From Copyright to Creativity
How has independent music changed rights ownership in India?
Distribution services made creators realize they can keep ownership of their music. Songwriting splits and publishing are now normal topics in the non-film world, and artists often set up their own labels before partnering with majors.
From: Decoding India's Music Market: From Copyright to Creativity