Guest
Mike Holland
Mike Holland is Artist Manager, as introduced on the show.
Episodes (1)
Mike Holland, manager of Logic, explains why emerging artists should act as their own CEOs and use democratized tools while keeping their art intact.
Questions these episodes answer
Why do emerging artists need business skills?
Mike Holland says many talented musicians struggle because they ignore the business side. Artists should treat themselves as CEOs, understand how to grow a fanbase, and build a team of managers, lawyers, and producers who support their career.
From: Taking Charge: How Emerging Artists Are Shaping Their Own Success
How can an artist start building a fanbase from zero?
Holland advises artists to start with people close to them. If a friend will hold a camera or help with shows, that person is the first fan and proof the artist can sell their vision before strangers become fans.
From: Taking Charge: How Emerging Artists Are Shaping Their Own Success
Does focusing on business compromise an artist's creative vision?
According to Mike Holland, business sense is separate from music making. It means learning to sell what you already make and keeping your creative choices intact. He cites James Blake as an artist who pushes boundaries while still building an email list and thinking about marketing.
From: Taking Charge: How Emerging Artists Are Shaping Their Own Success
How is technology changing opportunities for new artists?
Holland says artists can now work from their bedroom and use AI tools for content, lyrics, instruments, and social media posts. Ownership and monetization are more accessible, but increased competition means skill, talent, and business sense will differentiate artists.
From: Taking Charge: How Emerging Artists Are Shaping Their Own Success