Guest
Martin Berg
Martin Berg is CEO at DX, as introduced on the show.
Episodes (1)
Martin Berg, CEO of DX, explains his super ticket concept, why NFT scalping fixes are overhyped, and how fan data could reward an artist's true fans.
Questions these episodes answer
What is a super ticket?
Martin Berg describes a super ticket as one object combining three qualities that used to live separately: access to get into an event, a collectible memory of having been there, and proof that the holder actually attended. He says digital tickets solved frictionless access but lost the memory and proof qualities that paper tickets and stubs used to carry.
Why does Martin Berg think NFT ticketing overhypes stopping scalping?
Berg says most of the NFT ticketing conversation focuses on capturing resale royalties and stopping scalpers, but he estimates that problem only affects the highest-demand shows, a small share of all events. For most venues and artists, scalping and reselling are simply not an issue worth solving with new technology.
Should every event ticket eventually become an NFT?
Berg is skeptical of projects that sell being an NFT as the value proposition itself, arguing that not every ticket needs to become one. He says the technology has to unlock something concrete, like solving scalping or connecting fandom data, rather than being adopted just because it is new.
How long does it take new ticket-buying technology to become mainstream?
Berg points to DX's own history: online ticket sales, launched in 2002 or 2003, took years before anyone bought tickets that way, and mobile ticketing, launched in 2011, saw barely any adoption at first too. Both eventually grew to account for the majority of tickets sold, which he expects blockchain-based ticketing to repeat.