Guest
Lasse Andresen
Lasse Andresen is Founder at ForgeRock, as introduced on the show.
Episodes (1)
Lasse Andresen, founder of ForgeRock, on leaving music, building a $3 billion identity software company, and using tech to help artists earn a living.
Questions these episodes answer
Why did Lasse Andresen stop trying to become a rock star?
He says the business model did not scale because gigs often paid less than the bar tab, and he needed to pay bills. He moved into tech while keeping music as a passion.
What did ForgeRock do before its IPO?
ForgeRock provided identity and access management for companies moving online. It helped businesses know who users were, what services they could access, and how to charge them. The company reached roughly 1,100 large enterprise customers and about 850 people before the IPO.
Why does Lasse Andresen think music startups struggle?
He says many music founders act on passion without enough business experience, and early legal or contract mistakes create a broken foundation. Artists often take bad deals because they cannot afford good lawyers and later pay for it.
What music technology opportunity does Lasse see now?
He wants technology to help artists make a living and give fans affordable, unique live music experiences. He tried metaverse, VR, and browser-based shows, but the eventual focus is personal, story-driven moments that feel real.