Guest
Jenna LoMonaco
Jenna LoMonaco is Head of US Marketing at ONErpm, as introduced on the show.
Episodes (1)
Jenna LoMonaco, head of US marketing at ONErpm, explains how she turns a viral moment into a lasting artist career and why consistent branding builds fans.
Questions these episodes answer
How did Jenna LoMonaco help break Shawn Mendes?
She says his campaign worked because he already had a rabid fan base, so her team built everything around getting those fans involved rather than following a generic playbook, and she cautions this approach cannot be copied for an artist without that kind of existing fan intensity.
From: Building a Music Career Fans Can Emotionally Invest In
How proactive versus reactive is artist marketing?
LoMonaco says it comes out to roughly fifty-fifty: an artist needs a proactive plan and steady groundwork, but also needs to recognize a rare spark, like an organic celebrity co-sign or sync placement, and move fast, because these moments are rare and unrepeatable if missed.
From: Building a Music Career Fans Can Emotionally Invest In
Why is YouTube still valuable for artist marketing?
LoMonaco calls YouTube a wildly underrated platform, noting it is literally how Shawn Mendes broke through, and says people building marketing strategies today often forget how much success is still available there compared with newer short-form apps.
From: Building a Music Career Fans Can Emotionally Invest In
How does ONErpm's deal structure differ from a major label?
Services are offered on an a la carte or full-team basis, priced through splits and licensing periods rather than a standard label contract, so an artist can choose just DSP and advertising help or bring on the whole team depending on what they already handle themselves.
From: Building a Music Career Fans Can Emotionally Invest In
How does Jenna LoMonaco think artists should balance novelty and consistency?
She says the amount of novelty is up to the artist to decide for each phase of a career, since musicians can reinvent themselves release to release the way Taylor Swift does, while still keeping fans engaged through recognizable branding and consistent messaging within each era.
From: Building a Music Career Fans Can Emotionally Invest In