Guest
Chantal Epp
Chantal Epp is Founder at ClicknClear, as introduced on the show.
Episodes (1)
Chantal Epp, founder of ClicknClear, explains how her startup licenses music in bulk for cheerleading and sports events to unlock untapped revenue.
Questions these episodes answer
Why can't large sporting events license music song by song?
Epp says a single large cheerleading competition can use around 8,000 songs in one weekend, which makes clearing each track individually completely unworkable. That volume is exactly why ClicknClear built a blanket, low-fee licensing system instead of relying on traditional one-off sync deals.
From: Building the Infrastructure for Scalable Music Licensing
How does ClicknClear license music for video-on-demand content?
Epp says ClicknClear can grant blanket licenses directly for video-on-demand platforms where it already holds the necessary rights, and works with additional rights holders on a project basis when it needs broader coverage, alongside automated technology that mutes any track that has not been cleared.
From: Building the Infrastructure for Scalable Music Licensing
How big is the untapped micro-licensing market in music?
Epp estimates the global micro-licensing market at around 14 billion dollars a year in revenue the music industry is not currently collecting, spread across areas like sport and video-on-demand content that use music constantly but rarely pay for it properly.
From: Building the Infrastructure for Scalable Music Licensing
How did Chantal Epp raise money as a sole founder?
Epp says her very first investor believed in the company enough that he effectively worked for her full time without taking a salary, in the company's early years, well before ClicknClear could otherwise have afforded that kind of commitment from a team member.
From: Building the Infrastructure for Scalable Music Licensing
How did Chantal Epp come up with the idea for ClicknClear?
Epp was a competitive cheerleader and coach when her sport's own federation announced that commercial songs used in routines would now need to be licensed. Already familiar with music licensing and connected to people inside the federation, she saw an opportunity to build the compliance system herself.
From: Building the Infrastructure for Scalable Music Licensing