Guest
Alex Brees
Alex Brees is Founder and CEO at un:hurd, as introduced on the show.
Episodes (1)
Alex Brees, founder and CEO of un:hurd, explains how the platform brings major-label marketing tools to independent artists at an affordable price.
Questions these episodes answer
Why did Alex Brees leave a stable job to start un:hurd?
While working in data marketing at Universal Music, Brees started organizing showcases for independent artists he loved and saw firsthand how talented but unsigned acts had no way to reach fans, which felt unfair given some were as good as major-label artists with real teams behind them.
From: Empowering Artists: The Rise of un:hurd in Music Promotion
How did Alex Brees raise un:hurd's first round of funding?
After generating revenue running marketing campaigns as a consultant and wireframing what a product could look like, Brees cold-applied to VC funds' online forms and reached out to investors on LinkedIn, closing a 250,000-pound round from one VC and three angel investors in about ten weeks.
From: Empowering Artists: The Rise of un:hurd in Music Promotion
Why did Alex Brees go on Dragons' Den if un:hurd had already raised money privately?
He was under cash pressure during a nine-month seed round that was taking far longer than expected, and he expected the show's exposure to help close the round rather than needing the investors' money, so he declined the on-air offers and used the momentum to finish the raise privately.
From: Empowering Artists: The Rise of un:hurd in Music Promotion
Why did Alex Brees choose to run un:hurd as a solo founder?
After removing an early co-founder in a difficult split, Brees says he now enjoys operating alone because he can go directly to the people he needs and make decisions without first aligning a co-founder, as long as he has a strong team, including a CTO and a newly hired COO, around him.
From: Empowering Artists: The Rise of un:hurd in Music Promotion
What is un:hurd's long-term vision for the music marketing space?
Brees wants un:hurd to become the name people automatically think of for music marketing, whether for a major label or an artist's first release, and he hopes to eventually apply the same data-driven marketing tools to other creators outside music, such as podcasters, gamers and TV personalities.
From: Empowering Artists: The Rise of un:hurd in Music Promotion