Company
WARM
WARM, as described on the show by Jesper Skibsby.
Episodes (1)
Jesper Skibsby, founder and CEO of WARM, explains how a Polish radio royalty gap led him to build global radio monitoring for independent artists and labels.
Questions these episodes answer
How did Jesper Skibsby discover the idea for WARM?
While managing a band called Fjord Wulf, Skibsby found the group was getting heavy radio play on a Polish station despite the band having done no promotion there. Not understanding how the station found the music but seeing real organic traction, he realized independent artists could gain a lot from having this kind of granular radio data.
Why did Jesper Skibsby build WARM for independent labels instead of major labels?
Pitches to major labels in Santa Monica, London and New York went nowhere because majors operate through regional hubs that only care about big commercial radio in their own territory rather than an artist's global reach. Skibsby concluded the majors would never become a workable market and shifted focus to independent labels, artists, managers, publishers and promoters, the segment that actually needs worldwide radio data.
What did Jesper Skibsby do when a Danish collection society didn't know about foreign radio plays?
Skibsby took WARM's Polish airplay data to the Danish society Koda, which passed it to the Polish society ZAiKS. Months later ZAiKS confirmed 474 radio plays that matched WARM's data exactly, plays that neither Koda, the Polish society nor the band's major label had captured, showing independent monitoring data can uncover royalties collection missed.
What does Jesper Skibsby say was his biggest mistake building WARM as a solo founder?
Skibsby says his biggest regret was not having a skilled technical co-founder from the start. Because the platform's early architecture was not properly structured, WARM had to spend almost a year in 2022 rebuilding its whole back end and front end, work he believes should have happened back in 2017.