Company
Salt Creatives and Events Limited
Salt Creatives and Events Limited, as described on the show by Sharmin Sultana Sumi.
Episodes (1)
Sharmin Sultana Sumi, founder of Chirkutt and Salt Creatives and Events Limited, on original music, audience connection, and supporting art through business.
Questions these episodes answer
How did Sharmin Sultana Sumi get into music?
She felt lonely after moving from her small town to study at the University of Dhaka. Music gave her purpose to move forward, and in 2002 she formed Chirkutt while studying international relations.
From: From Chirkutt's Front Lady to a Bangladeshi marketing CEO
Why did Sharmin start an advertising agency while running Chirkutt?
She needed a financial base so money pressure would not fall on the band. After joining an agency as a copywriter in 2007, she founded Salt Creatives and Events Limited in 2016 to support her music and family.
From: From Chirkutt's Front Lady to a Bangladeshi marketing CEO
What challenges does the Bangladeshi music industry face?
When she started, there were few original songs, no copyright protection, and no earnings from radio or television. The market is small and many musicians moved abroad to make a living, though ticket buying has now begun.
From: From Chirkutt's Front Lady to a Bangladeshi marketing CEO
How does Chirkutt build a connection with its fans?
Sharmin says the band treats the audience as their own people and respects them. At stadium shows they sing for the last person in the crowd because they believe the music is for everyone.
From: From Chirkutt's Front Lady to a Bangladeshi marketing CEO
What is Nodhi Rocks and what does it do?
Nodhi Rocks is Sharmin's climate and river awareness initiative. Bangladesh has lost many of its rivers, so the project releases one original song for each river, with support from the Switzerland Embassy in Bangladesh, to make young people care.
From: From Chirkutt's Front Lady to a Bangladeshi marketing CEO