Company
Eleven75
Eleven75, as described on the show by Jody McKinley.
Episodes (1)
Jody McKinley, founder of Eleven75, explains how fractional specialists help early-stage music companies with revenue, product and licensing needs.
Questions these episodes answer
What does Eleven75 offer to early-stage music companies?
Eleven75 is a collective of freelance and fractional specialists that early-stage and growth music companies can hire for specific needs instead of a full-time role. McKinley says the group focuses on three areas: revenue and demand, product, and operations, alongside specialized skills such as music licensing that most young companies cannot staff in-house.
From: How To Scale A Music Tech Business - Insights From Eleven75
Why do early-stage music companies hire fractional talent instead of full-time staff?
McKinley says many young companies simply do not have the budget to bring someone on full time, or they need a very specific skill only for a short project, such as a licensing push or a product-market-fit assessment, rather than an ongoing role.
From: How To Scale A Music Tech Business - Insights From Eleven75
Where is most of the funding in music tech going right now?
McKinley says the large majority of recent investment in music technology has gone into AI and catalog acquisition. He is also watching smaller, often bootstrapped tools gain user adoption by fixing the industry's broken plumbing around registering, sharing and licensing content.
From: How To Scale A Music Tech Business - Insights From Eleven75
Will music tech startups produce big exits or IPOs?
McKinley says he doubts it. He thinks massive exits are unlikely and an IPO from this current generation of music tech companies is highly unlikely, though he still believes many are building genuinely valuable platforms that could be sold if they solve a big enough problem.
From: How To Scale A Music Tech Business - Insights From Eleven75
Why are live music ticket prices a problem for fans right now?
McKinley points to the pandemic's impact on venues and says ticket prices in the United States have since climbed so high that fans of live music cannot go see their favorite artists nearly as often as they could before, which he sees as an unsolved opportunity for technology to fix.
From: How To Scale A Music Tech Business - Insights From Eleven75