Company
Control Reach
Control Reach, as described on the show by Clémentin Diard.
Episodes (1)
Clémentin Diard, founder of Control Reach, explains why raising money for a music marketing startup is so slow and why the company moved fully to B2B clients.
Questions these episodes answer
Why is fundraising for a music tech startup so difficult and slow?
Diard says the return on the time invested in fundraising is brutally low, since a first round might bring in only around 100,000 from about ten investors after meeting dozens of venture capital firms who mostly want proven traction rather than a big idea. He argues no one really teaches early founders how much money to ask for or what to do with it.
From: Scaling Music Tech: What Control Reach Is Doing Differently
Why did Control Reach decide to work only with B2B clients instead of independent artists?
Diard says independent artists putting 300 euros into an ad campaign often lack marketing knowledge, so a campaign that fails gets blamed on the product rather than the content, and that money can be a real financial strain for them. Bigger labels and promoters had larger budgets, clearer expectations, and did not message the team on evenings and weekends over every small problem.
From: Scaling Music Tech: What Control Reach Is Doing Differently
How did Control Reach originally start?
Diard and his friend Mateo ran a small record label and grew tired of paying marketing agencies thousands of euros with no clear sense of where the money went, so they started running their own social ad campaigns instead. Other artists heard about the results and asked for the same help, which turned a side project into a marketing agency.
From: Scaling Music Tech: What Control Reach Is Doing Differently
What does Control Reach see as the future of its business beyond music marketing?
Diard says the company is expanding its ad automation and creator-targeting technology into audiobooks, podcasts and live event ticketing, since each involves the same core problem of moving people from social platforms to a purchase. Staying only in music limits growth in such a small market, so branching into adjacent verticals lets the team keep building on what already works.
From: Scaling Music Tech: What Control Reach Is Doing Differently