Company
Africori
Africori, as described on the show by Yoel Kenan.
Episodes (1)
Yoel Kenan, founder of Africori, explains why African music consumption is high but revenue stays low, and where catalog and export investment should go next.
Questions these episodes answer
Why does African music generate so little revenue despite huge consumption?
Kenan says consumption across Sub-Saharan Africa is high but monetization lags badly. He forecast a billion-dollar recording market by 2017; thirteen years later it sits at about $110 million, held back by low-paying advertising-based streaming, weak telecom-linked subscriptions and unresolved rights splits.
From: Exporting African Music: Rights, Revenue, and Global Growth
Why is buying an African music catalog risky?
Catalog buyers face missing contracts, falsified reports and people who surface years later claiming ownership of recordings made decades earlier. Kenan says he was once given a falsified report and has faced rights disputes on other deals, so he now avoids catalogs whose sellers cannot produce paperwork.
From: Exporting African Music: Rights, Revenue, and Global Growth
Why haven't telecom companies succeeded with their own music platforms?
Telcos control payment and data bundles and have tried repeatedly to launch their own streaming products, but Kenan says none has managed to build a lasting music platform of its own, since users keep gravitating to YouTube and Spotify instead of a carrier's app.
From: Exporting African Music: Rights, Revenue, and Global Growth
Where would an investor get the best long-term return in African music?
Kenan would split money across catalogs whose audiences have not yet moved to streaming, such as gospel music, artists and songs with genuine export potential, and better marketing and data tools for the wider ecosystem, expecting returns only on a ten-to-fifteen-year horizon.
From: Exporting African Music: Rights, Revenue, and Global Growth