Guest
Matthias Strobel
Matthias Strobel is Founder at MusicTech Germany, as introduced on the show.
Episodes (1)
Matthias Strobel, founder of MusicTech Germany, explains why small markets lack music tech startups and why founders need a network as much as a product.
Questions these episodes answer
Why do small countries like Norway and Denmark have so few music tech startups?
Strobel says he has no real data on the exact number the host raised, but guesses skilled people get hired by other employers instead of founding their own companies, and that talent and resources are spread out geographically instead of clustered in one dense hub the way Berlin or London are.
Why is it so hard for music tech startups to raise investment?
Strobel says there were only a handful of investors on Crunchbase who had ever invested in a music tech company, so cold outreach rarely works and founders need a personal introduction instead. He believes the industry needs its own network of music tech investors so both startups and investors can validate each other more easily.
What advice does Matthias Strobel give new music tech founders?
Strobel's first piece of advice is to do your research and your homework: check whether someone else is already building the same product, and confirm there is real demand for it before building anything. He warns that without doing both, a founder is likely wasting their effort on something nobody actually needs.
Why did Matthias Strobel start MusicTech Germany?
Strobel says he kept meeting other music tech startups at conferences who were building similar things without knowing about each other, so there was no way for them to learn from one another throughout the year. He started MusicTech Germany afterward specifically to give founders in the space a shared network and community.
Is music technology a good industry to get into if you want to make a lot of money?
Strobel is direct that music tech is not the industry to choose if getting rich fast is the goal, since revenue outside giants like Spotify or Apple stays comparatively small. He says it stays attractive mainly to people who are genuinely curious about new technology rather than chasing quick financial return.