Guest
Georgia Taglietti
Georgia Taglietti is Founder at International Consulting Network for the Arts, as introduced on the show.
Episodes (1)
Georgia Taglietti, founder of the International Consulting Network for the Arts, explains how tech startups can communicate with the music industry.
Questions these episodes answer
Why do music tech startups fail to communicate with the cultural industry?
They often come from outside culture and assume music is simple and appealing, but the field has complex structures and specific needs that outsiders overlook.
What should a music tech pitch include?
A pitch should account for three distinct vocabularies, institutions, financial supporters, and cultural players, then modulate the same pitch into the language of each audience.
Do startups need a music industry person on their team?
No, a music industry person is not required, though it can help. The important thing is to consult more than one voice and level rather than relying on a single perspective.
Why is the music industry defensive toward technology?
NFT, blockchain, and startup failures created pain, fear, and misconception. Cultural players want to protect creators and need tech to rebuild its own wording and messaging.
Where should startups go to reach the music ecosystem?
Go to artist managers. A good manager connects creators, the music business, and the industry, and is the key connection for deals, bookings, sync, and revenue.