Guest
Alexander Ruoff
Alexander Ruoff is COO at CTS Eventim, as introduced on the show.
Episodes (1)
TikTok's Michael Kümmerle and CTS Eventim COO Alexander Ruoff explain how their new ticketing partnership gives artists a direct sales channel in Germany.
Questions these episodes answer
What is TikTok's partnership with CTS Eventim?
It is a ticketing deal in Germany that lets artists, especially those with TikTok's certified artist badges, promote live event tickets directly through their video posts. TikTok previously partnered with AXS in the US, UK, Sweden, and Australia.
From: From Viral Videos to Live Venues: TikTok's Ticketing Alliance with CTS Eventim
Why did TikTok choose CTS Eventim for Germany?
CTS Eventim is a major ticketing and live entertainment company. It processes over 300 million tickets annually and ranks as the world's second-largest promoter. TikTok's Michael Kümmerle says Eventim holds a strong position in the German ticketing market.
From: From Viral Videos to Live Venues: TikTok's Ticketing Alliance with CTS Eventim
How does the partnership benefit artists?
Artists gain reach through TikTok and can translate that reach into an effective new marketing channel for selling tickets, according to CTS Eventim COO Alexander Ruoff.
From: From Viral Videos to Live Venues: TikTok's Ticketing Alliance with CTS Eventim