Company
Lunacy
Lunacy, as described on the show by Casey Kolb.
Episodes (1)
Casey Kolb, founder and CEO of Lunacy, explains why plugins must feel as good as they sound and how Nova lets people build them with AI.
Questions these episodes answer
Why should a music plugin look as good as it sounds?
Casey Kolb of Lunacy says plugins are creative tools, and old plugins that were just walls of knobs intimidated new producers. Lunacy blends immersive visuals with simplified controls so producers feel inspired when they open a plugin, while deeper modulation and routing stay tucked away for people who want them.
How does Lunacy decide what to charge for a plugin?
Kolb wants plugins to feel premium without feeling like a splurge, so Lunacy prices them around thirty to forty dollars, enough that a buyer takes it seriously but does not regret the purchase. He compares it to buying a group of friends coffee. Lunacy rarely discounts more than forty percent, and never more than fifty even on Black Friday, to protect value for people who already paid full price.
How is Lunacy using AI to help people build music plugins?
Lunacy's new platform Nova lets anyone build audio plugins in a browser tab using Claude or ChatGPT to write the JavaScript code, then share and load them instantly inside a DAW. Kolb draws a hard line: AI can only write code, never generate the sounds or images, because Lunacy wants human taste and creativity to stay in charge of the result.
Why doesn't Lunacy sell its plugins as a subscription?
Kolb says subscriptions suit services like storage or AI inference, where the cost matches ongoing use. Lunacy keeps its plugins and tools as one-time purchases, because charging a monthly fee for content that people already made feels wrong. This choice makes revenue seasonal around Black Friday and spring sales, which makes hiring and budgeting harder to plan.