Guest
Hannes Andersson
Hannes Andersson is COO at Oeksound, as introduced on the show.
Episodes (1)
Hannes Andersson, COO of Oeksound, explains how Soothe spread through word of mouth and why the team shields developers from customer noise.
Questions these episodes answer
How did Oeksound build Soothe without raising outside funding?
Andersson says Oeksound was profitable almost from the start, so the founders never needed to raise capital. They added people gradually, often paying an early hire by the hour for a few hours of work a month, and only expanded the team as revenue allowed rather than hiring ahead of it.
Why does Oeksound shield its developers from customer feedback?
Andersson argues that letting every complaint or critique reach the person building the product breaks their creative flow, much like a songwriter cannot write while being criticized mid-idea. Oeksound put someone on customer support early to filter out noise and pass through only the feedback that actually holds value.
How did Oeksound's Soothe 2 plugin become so popular?
Andersson estimates about 95 percent of Soothe 2's growth came from word of mouth among audio engineers, helped by a pandemic audience stuck at home watching plugin videos. Before release he had already sent the plugin to Grammy-tier engineers for honest feedback rather than marketing, and used their reactions to confirm the product worked.
What is the difference between Oeksound's Soothe and Spiff plugins?
Soothe is a dynamic resonance suppressor that removes harsh resonant frequencies from a recorded sound. Spiff instead targets the transient, attack-like part of a sound, letting a user boost or cut that material, which can change a sound's character or push it closer to or further from the listener in a mix.
What business advice does Hannes Andersson give to music tech founders?
Andersson says having a direction matters more than fixing on one specific goal or outcome, because a direction protects you from the failure of missing a narrow target while short-term goals still help you hit deadlines and get things done. He credits this mindset for much of the resilience behind Oeksound's growth.