Company
Timbre
Timbre, as described on the show by Kristian Wredstrøm and Jonas Krossli.
Episodes (1)
Jonas Krossli & Kristian Wredstrøm
Timbre co-founders Kristian Wredstrøm and Jonas Krossli look back on their failed music IP investing platform and what it cost to lack industry standing.
Questions these episodes answer
Why did Timbre's music IP investment platform fail despite a sound idea?
The founders say the core problem was social capital: catalog deals in the music industry ran on trust built through reputation and connections, and as newcomers they could not convince investors or rights holders to work with them, even though a similar model later succeeded elsewhere.
From: The Story of Timbre with Jonas Krossli and Kristian Wredstrøm
Why were music creators resistant to investing outside capital, even though business-side groups supported it?
Jonas says the industry associations for labels, publishers and songwriters were enthusiastic, but individual creators resisted, largely out of emotional attachment to their work and fear of compromising their product, unlike the more receptive corporate side of the business.
From: The Story of Timbre with Jonas Krossli and Kristian Wredstrøm
What made working with the music industry frustrating for founders from finance and corporate backgrounds?
Kristian says the biggest shock was the lack of basic accountability: emails went unanswered and agreed action items were never followed up on, in a way he would never expect from colleagues in a corporate job.
From: The Story of Timbre with Jonas Krossli and Kristian Wredstrøm
How did Timbre's idea compare to Jukebox, the venture that later succeeded with a similar model?
Jakob says he later heard Scott Cohen, co-founder of The Orchard, present Jukebox and every point matched Timbre's plan almost exactly, from the blockchain approach to investing in royalty flow rather than masters, and he believes Jukebox has about four billion dollars in committed investment.
From: The Story of Timbre with Jonas Krossli and Kristian Wredstrøm
What did Jakob Wredstrøm learn about his own weaknesses from Timbre's failure?
He realized he is strong at ideas, inspiring people and relationships but weak at structured delivery and follow-through, so at his next venture, Capella, he hired a general manager to handle that operational work instead of trying to do it all himself.
From: The Story of Timbre with Jonas Krossli and Kristian Wredstrøm