Company
Sonorous
Sonorous, as described on the show by Gareth Deakin.
Episodes (1)
Gareth Deakin of Sonorous explains why music tech startups struggle to raise venture capital and how founders can reframe to attract investors.
Questions these episodes answer
Why is it hard to raise venture capital in music tech?
Music is a relatively small market, about 70 percent of revenue goes to rights owners, and investors can find easier, more understandable opportunities elsewhere. Founders must educate investors or work twice as hard to demonstrate the opportunity.
From: Cracking the Code of Music Tech Investments and Startups
How should founders think about funding and investment?
Founders should reframe funding around the end they have in mind and target investors whose fund size matches the exit they can realistically deliver, instead of the biggest VC names.
From: Cracking the Code of Music Tech Investments and Startups
What makes investors pass on music tech deals?
Investors pass when they cannot do due diligence and the founder would take too long to educate them. They want to see a thesis they can understand and lower-friction pathways to returns.
From: Cracking the Code of Music Tech Investments and Startups
What does Gareth look for when he angel invests?
He invests in teams he believes in, where he can help materially, and where he sees a realistic opportunity for return. He writes small checks and does not follow strict rules.
From: Cracking the Code of Music Tech Investments and Startups