Company
Morena Coms
Morena Coms, as described on the show by Rosanna Connolly.
Episodes (1)
Rosanna Connolly, founder of Morena Coms, explains why a strong why and impactful storytelling are essential for artist branding and PR.
Questions these episodes answer
Why is a strong why important for artists?
Rosanna says a compelling why is the foundation. When artists know why they make music, it informs their branding, tone of voice, audience, colors, and typeface. Without it, they have no anchor, and it becomes hard to continue on difficult days.
From: Mastering Impactful Storytelling in the Music Industry
How does impact-led storytelling differ from traditional PR?
Impact-led means sharing a story that people remember, that lasts, and that artists can build on for years. Connolly contrasts this with promoting each new single, album, or campaign. The goal is a long-lasting story instead of one-off announcements.
From: Mastering Impactful Storytelling in the Music Industry
When should an artist invest in press?
Press is worth doing only at the right time and with the right story. Connolly says she would not do press for the sake of it. Earned media feeds the marketing funnel and works together with owned and paid media.
From: Mastering Impactful Storytelling in the Music Industry
How should artists approach social media platforms?
Connolly says to stick to one platform and do it well, and be present where your audience is. Over time, you can reserve the right to change your mind and evolve, because your why may shift as you test and interrogate it.
From: Mastering Impactful Storytelling in the Music Industry