Company
Amplitude Ventures
Amplitude Ventures, as described on the show by Tajdar Khan.
Episodes (1)
Tajdar Khan, partner at Amplitude Ventures, explains why music is a passion economy and where B2B solutions actually make money in it.
Questions these episodes answer
Why does Tajdar Khan say the music industry is such a hard place to make money?
Khan says music is a passion economy: because so many people create and share it out of love rather than for money, a rule has formed that people will not charge properly for it. That habit floods the market with free or heavily subsidized work and makes it hard for anyone trying to charge fair value to compete.
From: Business in Music: Understanding The Challenges and Opportunities
Where does Tajdar Khan think the real money is in the music industry?
Khan says neither the creation side, flooded with free passion-driven work, nor the end-consumption side, where listeners rarely pay directly, generates reliable revenue. He believes the money sits in B2B solutions that help create, distribute, publish, push or market music, which is why Amplitude focuses there rather than on B2C products.
From: Business in Music: Understanding The Challenges and Opportunities
How does Tajdar Khan describe his outsider perspective on the music business?
Khan says he does not care about music itself the way an industry insider would, and treats it like any other product. He argues that outsider distance is valuable because it lets Amplitude question assumptions the industry has never questioned, even when some of those outsider ideas turn out to be wrong.
From: Business in Music: Understanding The Challenges and Opportunities
What is industry market fit, and why does it matter for music founders?
Beyond ordinary product market fit and investor market fit, host Jakob Wredstrøm introduces the term industry market fit, credited to his friend Vickie Nauman, for the sentimental, bureaucratic, political and gatekeeper layers specific to the music business. Khan's own outsider experience illustrates the same gap: he brings standard business rules from other industries, only to keep being told that is not how the music industry works.
From: Business in Music: Understanding The Challenges and Opportunities
Why did Tajdar Khan and Jakob decide to start a new podcast about the business of music?
Khan says many people believe loving music is enough for a business to follow, when belief, action and outcome are different things. He and Jakob decided the gap they kept seeing justified a separate, still-unnamed podcast focused specifically on people trying to start and run a business in music.
From: Business in Music: Understanding The Challenges and Opportunities